FASHION FILM: PARIS FASHION WEEK SS22

HASTA QUE LA MUERTE (Till death do us) trailer.

SADAELS presents its spring summer 2022 collection on the closing day of the official Paris Fashion Week calendar. Our SS22 digital PFW presentation showcases a fashion film directed by Macarena Rubio and produced by Poster. The short film introduces an intimist family portrait, getting ready for a delusional wedding taking place in a typical ¨conventillo¨ from Buenos Aires. The narrative uses a kitsch,colorful and eclectic atmosphere, dear to the argentinean immigrant urban life. The film seeks to cast a light on our strong bloodline rituals, a picturesque and festive B-side that invites us to think about the importance of family ties in our culture, sometimes absurd, sometimes suffocating, undeniably intense.

You can join the watch party here.

Behind the scenes video.

Directed by @macarubio
Written by @macarubio & @alejxho
Styling by @solcanievsky & @josefinaroveta
Cinematography @santicantillo
Production design @euggi
Sound design @alejandromarani
Graphic design @lucilataba

A @_poster production